Document Archives Record
Metadata
Title |
El Cajon Boulevard Civic Association Scrapbook 1949 SB 173 |
Object type |
Scrapbook |
Catalog Number |
2003.017 |
Other Creators |
Eugene H. Beraud Gordon Cloes |
Date |
06/05/2024 |
Year Range from |
1937 |
Year Range to |
1958 |
Scope & Content |
Three scrapbooks chronicle many of the Association's community events and parades as well as board member activities during the period from 1937 to 1958. Coverage is extensive but uneven. Content consists primarily of clippings from local newspapers and photos of board members pasted into unnumbered paper pages. Brochures and business directories are sometimes included. Most clippings are undated. Photo subjects are unidentified and lack attribution. Identifiable board members over the years include James Robbins (President, 1937), Gordon R. Cloes (President, 1949), James S. White (Publicity Chairman, 1949), Eugene Beraud (board member 1949), and Walter Church (Parade Marshal, 1949). Katherine Hunter was the first person crowned "Miss El Cajon Boulevard" in 1937. Scrapbook 1: Navy blue album. Exterior cover title with gilt embossed lettering: Publicity Report of the El Cajon Boulevard of Progress Celebration, Friday, October 15, 1937. Covers 1937-1944. Includes a typewritten list of local newspapers shown "in this record", a b&w photo of (presumably) board members, 1938 Business Directory, and a 1938 program of advertisers for the "First Annual Dinner Dance" at Piggly Wiggly Hall, Swift and El Cajon. Scrapbook 2: Brown faux leather album. Untitled. Focuses almost entirely on fundraising, publicity, promotion, and organization of the "El Cajon Boulevard Safety Jubilee Parade", held June 11, 1949. Includes a press release, mimeographed copies of parade entry blanks, raffle ticket entry forms for different household appliances, a float award ribbon, one of 10,000 balloons given to children on parade day, and a large-format publicity sign given to merchants for window display. A fold-out street map of parade float organization, hand-drawn in pencil, is included. The scrapbook also contains invitations from Parade Marshal Walter Church addressed to "Fellow Horsemen" as well as fundraising appeals and invitations from President Gordon R. Cloes to Civic Association members, wholesalers and merchants. Gordon Cloes also served as Officer of San Diego Sciots, a Masonic-affiliated fraternal organization established in 1910. Loose items in Scrapbook 2 unrelated to the parade include a full-page color illustration attributed to the U.S. Army Transport Command titled, "The New Burma Road", with cut-out b&w photos of two unidentified pilots with Army Air Force uniforms and insignia. Scrapbook 3: Brown faux leather album. Cover page titled: "El Cajon Boulevard Civic Association Scrapbook 1949, Publicity Chairman James S. White". Apparently compiled by Eugene H. Beraud, a member of the Board of Directors, and presented in 1949 to Publicity Chairman James S. White, with additional 1950s material from President Gordon Cloes. As well as clippings and b&w photos from local newspapers, scrapbook 3 contains copies of the Association's monthly Bulletin from 1949, renamed by 1957 as The El Cajon Boulevard Bulletin: San Diego's Greatest Shopping Center. Intervening years of the Bulletin are not included. Other items of note include two brochures from the Association's 13th and 15th Annual Dinner at Hoover High School (1950 and 1952), the 18-page Business Directory from 1958-1959 and brief biographical information about Gordon Cloes, noting his service in the U.S. Air Force in World War II. |
Quantity |
Three volumes in two boxes; each 13L x 18W x 3H |
Language |
English |